Tiktok

抖音(TikTok)营销策略 2025 | TikTok Marketing Strategies 2025

Created at: 27 Aug, 2025
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1. 创作真实内容

用户喜欢真实、有趣和有创造力的短视频,而不是传统广告。

2. 借助 TikTok 广告工具

使用 In-Feed Ads、Top View Ads 和 Branded Hashtag Challenges 来增加品牌曝光度。

3. 利用网红营销

与 KOL 或网红合作,能够快速扩大影响力并建立品牌信任感。

4. 把握潮流趋势

紧跟平台上的热门挑战和音乐趋势,增加视频被推荐的机会。

5. 数据分析优化

定期监测观看量、互动率和转化率,不断调整策略以提高效果。

 

1. Create Authentic Content

Audiences prefer genuine, entertaining, and creative videos over traditional ads.

2. Leverage TikTok Ad Tools

Use In-Feed Ads, Top View Ads, and Branded Hashtag Challenges to maximize visibility.

3. Influencer Collaborations

Partner with influencers and creators to expand reach and build brand credibility.

4. Follow Trends

Stay on top of trending challenges and music to increase discoverability.

5. Data-Driven Strategy

Analyze views, engagement, and conversions to continuously refine campaigns.

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