1. 直播带货
直播购物正在成为 TikTok 电商的核心，用户可以在观看内容时直接下单购买。
2. TikTok Shop
平台的内置购物功能让用户无需跳转，即可完成购买，大大提升转化率。
3. 短视频产品展示
通过创意短视频展示产品功能和使用场景，更容易吸引年轻消费者的注意。
4. 用户生成内容（UGC）
鼓励用户分享使用体验，提升信任度和口碑营销效果。
5. 全球化发展
TikTok 在欧美、东南亚和中东等市场快速扩张，为跨境电商提供了无限潜力。
1. Live Shopping
Livestream shopping is becoming the core of TikTok commerce, allowing users to purchase instantly while watching.
2. TikTok Shop
The built-in shopping feature enables seamless transactions without leaving the app, boosting conversions.
3. Short-Form Product Videos
Creative short videos showcasing products and their use cases are highly effective in attracting younger audiences.
4. User-Generated Content (UGC)
Encouraging users to share experiences builds trust and strengthens word-of-mouth marketing.
5. Global Expansion
TikTok’s rapid growth in the US, Europe, Southeast Asia, and the Middle East creates vast opportunities for cross-border e-commerce.
